AW25-26

HAIR COLLECTION

With the  Artistica 2025 – 2026 collection, Nook embarks on a year-long inspirational journey, crossing stylistic, technical and cultural worlds, to celebrate beauty in all its forms.

Hairstylists are the focus of this journey: true protagonists of the Hair Beauty world, artists capable of transforming every day, daily a day every gesture into a work of art.

Artistica was created with the intention of blending art with hairstyling, offering inspirations rooted in the most expressive visual languages: from painting to design, from Japanese kirigami to contemporary fashion. The colour, the cut, the styling: each element is reinterpreted as an art form, able to move, tell and leave a mark.

For the first time, the collection opens up to the future thanks to the use of Artificial Intelligence, a tool that has made it possible to design custom-made and highly evocative looks, just as an artist paints his muse. The result is a series of creations that are real and concrete, but born from a vision that combines technology, research and artistic sensitivity.

Each look of Artistica A-W is inspired by great masters of art and their movements, such as Klimt's Secessionism or Kandinsky's Abstractionism, and translates into shapes, volumes and colours that reinterpret beauty through a new, refined and meaningful lens.