SS25

HAIR COLLECTION

In the first season of ARTISTICA SS 2025, we bring back to the salon the colour techniques applied by the great painters of the 19th century, and cutting and weaving skills inspired by design and craftsmanship.

Each hairstyle is a work of art born from the passion and creativity of those who transform hair into a unique and personal expression. Artistica S/S 2025, wants to inspire and enhance the work of hairstylists, focusing on their extraordinary artistic skills in creating beauty every day, and giving them ideas drawn from the world of art, to stimulate new visions and ideas.

The collection is a fusion of past, present and future: a blend of styles, techniques and trends that intertwine to create something innovative and timeless.

To realise it, the choice was made to embrace the technology of the future, using artificial intelligence and advanced technological tools as additional support. Thanks to these new technologies, the looks have been designed to be customised and tailor-made, offering results that go beyond simple hairstyling, but turn into true living works of art.